User experience best practices, wireframing and interactive prototyping, user testing, responsive web design, style guides, mobile interface design, content strategy, site mapping, interaction design, user research and statistical analysis, contextual inquiry, multivariate testing, project management and implementation, agile/SCRUM development methods, tree mapping, data and information architecture, user personas and card sorting, rapid prototyping, visual design, customer journey maps, user surveys, competitive intelligence research, app development planning
Apps and Knowledge:
UX Designer, Fender Musical Instruments
2014 - Present
- Supported the launch of a new e-commerce platform by designing UX improvements based on consumer behavior research, achieving increased KPIs and conversion rates.
- Created prototypes of digital product concepts, influencing new business objectives.
- Helped support product databases and marketing campaigns through the creation and implementation of various design and code assets.
UX/UI Designer, Voice Media Group
2011 - 2014
- Managed and improved the UX for 11 alternative news sites (including LA Weekly) by designing and launching entire site-wide redesigns, which led to significant increases in key performance metrics.
- Researched, planned and designed several native iOS + Android mobile applications from conceptualization to final interface assets which saw an improvement in metrics and mobile ad sales.
- Researched, planned and designed the UX for a local places and events website and app.
Project Manager, New Media Innovation LAb, Cronkite Journalism School, ASU
2010 - 2011
- Led small teams of student employees and graduate students to craft various digital products for business and academic clients.
- Created and negotiated the sale of a downtown concierge and location app.
Web design intern, cloudnine marketing
- Worked closely with a local entrepreneur to design and launch an online holistic health provider directory, leading to new business development and opportunities.
- Created design assets for a variety of business clients.